Monday, May 12th, saw the release of the official music video for 4AM by Mc Halo x 90Bro, delivering a powerful visual to match the track's energy
Filmed in the dynamic city of Dubai, the video showcases compelling storytelling from both artists, blending cinematic visuals with their signature lyrical style. Clocking in at 3 minutes and half minutes, it’s a striking piece of art that stays true to the creative identity we've come to expect from 90Bro.
The disorientating sequence that starts the video puts you in the space that MC Halo and 90Bro command you to be with beats alone, before any lyrics are laid, and this theme continues throughout with split shots between the beautiful backdrop of a Dubai desert, and a busy skyline, synonymous with the UAE.
The juxtaposition of the serene desert landscapes and the hyper-modern skyline forms a visual metaphor that mirrors the lyrical contrasts in 4AM. As the camera cuts between wide, sun-bleached dunes and the pulsing neon of city life, Mc Halo and 90Bro navigate both spaces with deliberate presence, grounding each bar in experience and place.
